BT-50 – More is More

Client: Mazda
Role: Art Direction

For the launch of the 2013 Mazda BT-50 and to highlight the vehicles features we created a series of display ads emulating the toughest conditions Australia could throw at it. Using the Box2D physics engine we were able to put the BT-50 through it’s paces all the while ensuring the ads were optimised for all placements & publishers.

Mazda BT-50 - MREC