Australia Post —
Digital Brand Evolution and Design Direction
Over the years, the Australia Post brand had become inconsistent, fragmented and dated.
With a clear mandate to reclaim the red and white identity, I worked alongside the enterprise brand team and an external agency to develop and produce a new visual language.
With digital being a primary touchpoint, we ensured the new identity was optimised for the digital experience first and then adapted for all other implementations.
Once finalised, and working with internal design teams, we developed a comprehensive digital design system to ensure the new visual language could be easily scaled and adopted.
The system now supports all internal digital marketing and product design teams plus external partners, ensuring brand consistency and production efficiency.
AUSTRALIA POST WEBSITE
The website is the first digital touchpoint for many new and existing customers, with millions of monthly visits. With flexibility and scalability in mind, we developed a design language and component system creating awareness for Australia Post's Consumer Products and Services through Enterprise and Government Solutions.
SHIPSTER
Marketing platform to create awareness and to onboard customers onto Australia Post's parcel delivery subscription service.
GREAT AUSSIE COIN HUNT
To support the annual Great Aussie Coin Hunt, we developed a visually engaging site to create greater awareness of the national coin hunt and drive purchases in-store and online.
EVERYONE MATTERS
The Everyone Matters campaign was developed to highlight how Australia Post's is there to serve every Australian. It used everyday stories to showcase how Australia Post helps supports individuals wherever they are.
Say Hello
If you have an upcoming project you wish to discuss hit me up via LinkedIn or Email
Email: mchl.brry1@gmail.com
LinkedIn: @mchlbrry