Quit Victoria —
On average, a smoker can take up to 15 times to quit, often falling back on old habits. As part of the Never Give Up Giving Up campaign, we developed a site highlighting the key reasons smokers slip up and to help them deal with these challenges. The site offered tips, health and financial benefits to encourage smokers to "never give up giving up".
To support the Smoking Takes Lives campaign, we used Mick's story to highlight the dangers of smoking and how it can impact anyone. The story digs into his struggle with emphysema and is used to help motivate and encourage others to quit smoking.